Do you know what an influencer is

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For example, an influencer who has an Instagram account with many followers will appreciate it if you send him a private message on this network, instead of the classic e-mail. The most difficult part is to capture his attention by: A relaxed addressing formula - try to approach him directly, without detours and unnecessary politeness. You risk boring him. However, do not be aggressive or authoritative in your expression, this may irritate him and he may choose not to read your proposal. Clearly formulated requirements - tell him exactly what is the product or service you want him to promote and what you want from him: a campaign, an article, a post on Instagram, a video on Youtube, a test, presence at an event And so on An exciting idea, but related to the profile of the blog and the influencer - don't ask him to talk about drilling machines, if he writes about fashion.


Consult with him on the strategy - the influencer has experience in building campaign strategies and knows best how to approach his community. His suggestions could help you a lot. However, you may be refused. One of the reasons could be that the influencer does not believe in your campaign. Some of the influencers do not live exclusively from endorsements, as a result they can afford not to associate with you. Other reasons would be the pressure you put on them in Phone Number Data terms of advertorials - they don't do disguised advertising, even if you ask them to - or the lack of professionalism. Want to get more from your online store? Subscribe to the newsletter and you will receive monthly information that will help you take your online store to the next level! Your email address How do you reward him? The rates vary from one name to another and depending on your requirements, i.e.



you want a post, campaign, participation in events or other interventions in the campaign. However, there are also influencers who will support your business, product or service without charging any fee, due to the fact that they really liked the idea of ​​collaboration proposed by you and want to associate with your brand or it suits them to work on a barter system - you offer them products in exchange for their promotion. If in the era of advertising brands preferred to invest impressive sums in mass communication, now is the time to invest in effective and reliable communication. With significantly smaller budgets, people will talk about your brand, and the influencer will help you generate and amplify the "word of mouth" effect.Although initially Facebook Live was a tool intended for public people who communicated on Facebook, now the platform has made this type of transmission available to all users and pages, regardless of status. This means a new opportunity for relevant content for your brand, which allows you to be even closer to your fans, answer their questions in real time and create interaction on the Facebook page.