You understand what they want.

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Bring them into the decision-making and developing process. The business goals While the user is at the center of any UX project, you also have to take into account the business goals. Developing products without considering business needs is as futile as developing products that don’t meet customer needs. You need to find a fine balance between what the customer says they need and what the business wants to sell them. If you focus solely on what customers say they want, you may miss out on opportunities to sell them products or services they hadn’t even thought about. When should you think about UX? You and your brand might need to focus on UX when you’re either launching a new product or going through some period of change.


When launching a new product, or updating an existing one, companies usually have UX front of mind. They may be watching what their competitors are doing and seeking to deliver a superior UX to their own customers. Most companies B2B Email List now understand the value of investing time and effort on UX early in the development process. If a company is going through a period of change, say when it seems the market is moving without them, or their competitors are overtaking them, this can be a moment of panic for them. They see that something’s broken, and they call in UX consultants to fix it, similar to calling in the plumber when they notice a leak. However, they may need to look beyond the leak and reimagine their whole plumbing system! UX





research can provide valuable insights into what customers really want and how the company has to evolve in order to meet changing customers’ expectations. For example, if a company’s conversion rates are a worry, a UX consultant might delve deeper, looking at why customers are abandoning their carts or why there are so few returning customers.  steps to an effective UX strategy Here are ten steps that will help you deliver a great UX strategy. Identify the problem Start with a clearly defined goal Analyze your competitors Analyze the user interface Understand the user experience Create a prototype Run user tests