Chopped pepper SpicyUniqlo breaks into third and fourthtier cities Vinky focus on comments views collection minutes Two major problems for Bend product managers How to analyze and design products from multiple perspectives such as market users and business?Consumption has been sluggish in recent months and both online and offline data are very bleak. Under such circumstances Uniqlo has achieved good development in third and fourthtier cities. How did it do this? People often say that Uniqlo is the miracle during the economic recession.
In the more than years of Japan's economic recession Uniqlo's sales have in Armenia WhatsApp Number creased times and profits have increased times. In the era when the economic bubble burst people's consumption power generally declined and they were highly price sensitive. Uniqlo's affordable positioning just met their needs. However Uniqlo has a different narrative in China—— In UNIQLO entered China at a time when China’s economic development was taking off China has just joined the WTO foreign trade has surged foreign investment has poured in and people's consumer demand is strong.
In more than years of rapid economic growth UNIQLO has opened stores in China more than in Japan and has become a household brand in fiscal year UNIQLO's operating profits in Greater China accounted for of the overseas business division accounting for of the overseas business segment accounting for of the Fast Retailing Group of Uniqlo’s parent company becoming the second largest market after Japan. Over the past years UNIQLO has experienced completely different macro environments in Japan and China but has achieved the same performance story. Perhaps Uniqlo is not tailormade for the economic recession but has cleverly adapted to the development of different eras.
發表於 2024-3-7 12:25:52
