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Someone in this role needs to know how to conduct market research, understand consumer behavior and industry trends, develop engaging marketing campaigns, manage budgets, and oversee content creation. Collaboration across departments, such as sales and product, is also key to keeping the brand consistent and using data and KPIs to track campaign effectiveness. Salary: $85 - $105k/£45k - 60k (Aspire and DMI Salary Guide) 2) Brand Manager A brand manager is responsible for how people perceive a brand or company.

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