This makes the process better

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Because if you have a product such as a coffee machine or a service that must be visible to those who will use it, it is important that you know who you are trying to reach.  and you can therefore emphasize the interests that appeal to the target group and thus which USP should be used. When you know the specific target group, it is therefore easier to create and design advertisements, advertisements and generally just marketing that is appealing to the specific group, or those who might be interested in the service or product that is offered.

What is a target group? A target group is defined WhatsApp Number List as the customers you have the most focus on in your company, i.e. they are the ones you want to sell your products or services to. Many target groups are often defined quite easily, if your company, for example, sells cat food, your target group will obviously be cat owners. However, it is not always easy to define your target group. You may well have a company that sells many different products to many different customers, it is therefore essential here that you investigate who exactly your target group covers.




This way you avoid marketing to some who are not interested in your company anyway. It is therefore relevant to carry out a target group analysis, in which the target group is segmented. Learn more about the possibilities of segmentation or take a course in it . The recognition that one's target groups constitute a limited, segmented subset of the market is important, so that one can focus one's time and the company's resources on the marketing hitting the specific needs or wishes one's target group may have.