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For efficient optimization, it is not enough to calculate the general ROAS, but you must calculate it at the promotion channel level (Google Ads, Facebook Ads, etc.) or even at the campaign level. Conversion rate - it is calculated as the ratio between the total number of conversions (valuable marketing actions) and the number of clicks; usually, in Romanian e-commerce, the average rate is 1% to 2%, but there are areas where the rate can be much higher.

This indicator attests to the effectiveness of the promotion chan Trinidad and Tobago Email List nels: if you see a rate of 3% in Facebook and only 0.5% in Google, this can mean either that there are effective campaigns running in Facebook, but in Google the campaigns are not effective, or the objective set, creatives or audience are not suitable. If, on the other hand, you notice a too low conversion rate in both channels, the audiences, campaigns or website must be changed.



Profit margin - showing how profitable your business is after all your business expenses have been deducted, including those with marketing, and it is a means of making wise decisions regarding the following actions. If you are a startup or have a business in the early stages, you will have a low profit margin, because, once profits are obtained, they are invested again and again, in order to continue the evolution and expansion. However, as your business matures, your profit margin will also begin to grow.