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This led to the appearance of various preferences among users, some choosing to spend their time on platforms such as YouTube, Instagram and TikTok, in the case of the younger generations, and Facebook, in the case of the Baby Boomers. Young generations such as Generation Z (those born after 1996), Millennials or Y (1980 - 1995) and Generation X (1965 - 1979) use social media much more often than Baby Boomers (1946 - 1964). However, not every generation uses the same platforms and does not appreciate the same kind of content.

Some Generations timeline-general Generations are attra Tunisia Email List cted to different social networks that correlate with the types of content they prefer and what they hope to get from their time spent online. Depending on age, mode of use and time spent on social media, users' choices can vary dramatically. Online platforms have very different values ​​depending on when people were exposed to this environment.



In order to understand the preferences of each generation in terms of social media and how the target audience should be approached according to age, we will analyze them one by one below: Baby Boomers Boomers are now the oldest generation in the workforce. This generation did not have access to social networks until they managed to become parents or even grandparents and build their own careers.