Make sure you represent the different journey

lovowo1351@moly

Funnel inbound marketing Let’s face it, there are many, many frameworks available to help you dig deep into the buying process. You’re most likely to be aware of the struggle, consideration, evaluation model or perhaps the TOFU, MOFU and BOFU steps. Keep these in your back pocket, because I want to explore and recommend the idea of creating content along the entire customer journey. Not just the acquisition phase.


I used to focus on just the acquisition part of lead generation. But it wasn’t until Phone Number Data marketing got involved in looking at ways to identify growth or expansion opportunities did my content marketing really work. Sit down with your sales, operations, product and finance teams to map out the entire customer journey. different customer segments have to identify any gaps or growth opportunities to create content around.




Lucy Heskins content (Taken from How to create strategic content for your startup) You’re likely to get push back from sales who’ll want you to focus on new leads. Keep them happy by creating tools for this stage, yes, but always keep in mind it’s the revenue from existing customers that’ll make your marketing content and efforts look super impressive. These are just a few ways to think strategically when creating marketing content for your SaaS startup.