SEO focuses solely on organic traffic

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However, , while SEM covers both paid and organic traffic. PPC is short for pay-per-click and refers to a specific approach to online marketing. Brands pay for PPC advertising according to the number of clicks their ads attract. In other words, both SEO and PPC are really SEM subcategories—two different (but compatible) approaches to search engine-focused marketing. How to Learn SEO Even the most seasoned, adept SEO pros in the world had to start somewhere. Becoming an SEO master yourself is all about understanding current ranking standards for major players like Google or Bing, learning how to make sure your sites meet those standards and keeping your knowledge up to date.

Understand how search engines work Although no two businesses will have the same exact goals for their marketing campaigns, it’s fairly safe to say that all of them want to build audiences and make money. Generally speaking, that’s the whole point of SEO – to boost search America Mobile Number List rankings and attract convertible traffic. Google and the rest of the search engines use crawl bots to index websites, as well as rank them based on the relevance and quality of the content. Learning SEO is about not only helping crawl bots find your site but showing search engines it deserves the highest possible rankings.



Learn the basics of keyword research Well-chosen keywords are at the heart of any successful SEO campaign, so thorough keyword research is an absolute must. The idea is to determine which keywords and long-tail key phrases people are searching for in order to find content like yours and use them in natural, helpful ways. Ideally, keywords should be sprinkled naturally throughout your written content. But they should also be incorporated into meta descriptions, URLs, titles, etc.