And I think the other interesting

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Data points that came from our survey, and you can actually download the full report, the full results of our survey on our social trends micro site. [Giuseppe Caltabiano – Rock Content] Right [Sarah Dawley – Hootsuite] We asked marketers what platforms they found to be the most effective and we’ll get into this a little bit in trend , but we’re really seeing the perceived effectiveness of platforms like TikTok, Pinterest, Snapchat with incredible year over year growth. I think TikTok alone was a % change year over year in perceived effectiveness.

So, some interesting stories came through in our Canada WhatsApp Number Data survey data, like that. Overall, I don’t think there were any massive surprises. I think the trends that we saw from last year have just continued, and, if anything, accelerated. But, there are some very interesting breakdowns, especially when it comes to organization size. What do small businesses care about? What are the big brands focused on? And all of that you can see represented in that survey result deck that I mentioned. [Giuseppe Caltabiano – Rock Content] Perfect, thank you, Sarah.



Oh, and by the way, another thing that I really enjoyed are the info sheets, which means it’s not just the report, it’s not just about the trends. There is some actionable documentation which can be immediately reused by brands, large and small, and put into practice. Where did the idea of the info sheets come from? [Sarah Dawley – Hootsuite] I think the world of social media and trends, in general, tends to be a little nebulous, a little bit, you know… they’re big ideas.